What makes an ideal webinar platform? 

What makes an ideal webinar platform? 

Against the backdrop of the pandemic, many businesses around the world take advantage of webinar platforms and move meetings into a virtual environment. While some target small webinars for under 100 participants and others target large-scale webinars for up to approximately 500 participants, the golden rule is that businesses look for a user-friendly and reliable webinar platform. Let’s have a look at what makes an ideal webinar platform.

First, it has to offer both automated and live webinars, as well as the option for hybrid mixes of pre-recorded and live recordings. Second, participants should be allowed to sign up only once for an ongoing series of webinars, considering the fact that most webinars are not one-off, and it is inconvenient to keep signing up one webinar after another. Third, the webinar platform needs to integrate with useful collaboration tools and marketing tools. Fourth, people should be able to schedule and automate the webinars to play at set intervals, while the webinar platform recreates live experiences for participants. Fifth, it needs to facilitate interaction, engaging participants with live chat, polls, whiteboard, etc. Sixth, it is best if the webinar portal enables both free webinars and paid ones. Seventh, perhaps it is too demanding, but it surely can seal the deal if events, meetings, presentations, team collaboration, and training can be held within the webinar portal as well. Eighth, it should provide people a great sense of security. SSL-encrypted URLs and passwords are some common examples.  Last but not least, it is best if the webinar portal allows customization on invitations, branded webinars, waiting rooms, etc.